Behold the power of packaging! There is something magical delicious about that first touch. All aspects of packaging are extremely important to me, from the feel of the substrate to the density and color.

Me: “Is it easy to use? Is it easy to open? Is it obvious which way is the top? How can we make it more enviro friendly? is the product secure?”

Send me a dieline and let’s see if we can simplify to save cost.

Regardless if it is a brand, bottle or outer-packaging, I am there in the front row doing a press check and triple checking the UPC barcode. I love production and I LIVE FOR IT! Frankly, I blame Mr. Rogers.